Friday, April 29, 2011

Towards Operator 100 Million Subscribers

A new history in the cellular industry, Telkomsel will be inscribed in the near future. Following ditembusnya as many as 100 million subscribers.

 


For President Director of Telkomsel, Sarwoto Atmosutarno, that achievement is an achievement. ''If we compare with telecom operators, this is an achievement. We were able to reach 100 million subscribers within 16 years,''said Sarwoto.

He then compares with the growth of fixed cable telephone service (fixe line) developed Telkom Indonesia - Telkomsel's parent. ''It has been decades of fixed line is developed, new subscribers to reach nine million,''he said giving an example.

On the other hand, at the same age there is no cellular operators in Indonesia are able to record the same number of customers. Instead of having the same number of subscribers, half of it yet. XL and Indosat - which are both born in 1995 -, the number of new subscribers reached 40 million.


More than just the success of Telkomsel, number 100 million was described Sarwoto also reflect another dimension. Figures 100 million subscribers''also illustrates the high public trust in Telkomsel for this,''said Sarwoto.

Public trust, because SingTel is able to provide cellular services as required. This is supported by extensive coverage and large capacity, two aspects that became the key words for the growth of Telkomsel for this.

Sarwoto admitted receiving many calls from Telkomsel subscribers who live in a number of areas categorized as remote or isolated. They express thanks for Telkomsel's presence in their area. At many points Telkomsel often present alone.

In terms of tariffs, the achievement of customer 100 is also called Sarwoto illustrates that Telkomsel's tariffs developed affordable or accessible by public users of cellular service. If no reasonable course of public service is not used or are reluctant to use the service in question. In the end, Telkomsel will not be able to reap the number of customers that much.

No less encouraging, Sarwoto call the cellular industry's rapid growth also illustrates the changes in society today. ''This country has advanced in terms of ICT,''he said.


For SingTel, the achievement of 100 million customers have opened a new chapter. ''This is a milestone for SingTel to perform a transformation,''said Sarwoto.

Moreover, 100 million figure illustrates that the telecommunications industry in Indonesia has entered the stage of mature and saturated. reasonably suspected that the simcard is circulating in the community have exceeded the total population.

An estimated number of active sim card on the market reached 240 million. This figure is equivalent to the population or even larger than the total population. This reality raises its own problems for the telecommunications industry.

''We have a zero-zum game,''said Sarwoto. Just to remind that the game is zero zum political terminology. This simply means that the winner would control everything, the loser will lose everything.

In the cellular industry will apply the law of bubble gum, if there are able to improve customer service, you can bet there are operators who have lost customers. In these situations, Telkomsel seems to have ready. ''It's been two years we set up a transformation,''said Sarwoto. What kind of transformation?